Overview
Financial Performance
Business Operations & Assets
Business Details
Reason For Sale
Description
Annual Revenue: SGD $1.6 million
Seller's Discretionary Earnings: SGD $720k
Asking Price: SGD $3 million (Full stake)
Location of Business: Singapore
Seller Financing: Minimal or Low
Reason for selling: To focus on other venture
License: Category one
Number of masseur: 10 (Total headcount: 16, inclusive of the 2 co-founders)
Number of customers registered in the CRM system: 40,000+
Space: 3,600 sqft (1 outlet)
Monthly rental: $12,000
Fey Day presents a premium spa that is located at the central part of Singapore. This wellness brand has cultivated a strong brand in their niche, and a loyal customer base. They rely on social media (more than 100k followers), savvy digital marketing stategy, curated events and word-of-mouth to draw new customers. There are more than 1,000 positive reviews online. From 2021 to 2023, they have a YoY revenue growth of 9%.
Their facilities are thoughtfully design and well-maintained. Their staff are well-trained and give customers an exceptional experience. Their target customers are typically in the mass affluent segment (Evenly spilt between both genders). The average customer spent per session is around $250. This business is run in a professional manner.
Future Growth Opportunities:
1. Open 1 to 2 more outlets in Singapore (Estimated cost for launching new spa outlet -> $300k to $600k)
2. Launch a franchise program
3. Introduce memberships or high-value treatment packages
4. Establish corporate partnership with high-end hotels and wellness providers
5. Improve and refine the digital marketing strategy
6. Launch complimentary aesthetics services
Founders are willing to stay and support the hand-over transition for up to 6 months.
For more qualified deal opportunities, please visit https://www.feyday.com
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